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If you only have $100 to invest in promoting your music, here’s what you should do

You spend money throughout the process of creating music, and now that it’s finished, you have to promote it – this also carries a cost. Check out these tips on how to promote your music with just $100.

Your band is an investment. You’ve probably already spent hundreds or thousands of dollars on equipment like PA systems, stands, strings, new instruments, and a lot of diverse equipment, right? It’s normal to put money into something you’re interested in and invest in something that helps you pay your bills. So, just as we put money into our equipment and sound, we should set aside some money to promote our work.

Naturally, this is a daunting task, as no one wants to risk marketing if the results are uncertain, especially when powerful labels and artists spend thousands and thousands of dollars on their marketing. But it’s really easier than you think. Even better, it can also be cheaper than you think.

Let’s just say you only have $100 a month to spend on promoting your music. If you have no idea where to start or how to get the most out of your money, here’s how you might want to distribute that money:

Facebook Advertising: $25 to $50

Yes, this can eat up to half of your monthly budget, but it’s an important facet of marketing. The way Facebook’s current algorithm works is that unsuccessful posts won’t appear in your fans’ timelines. Even if you have 15,000 fans, if your post gets zero interactions, most of those fans won’t even see it. Is this Facebook’s way of forcing brands to pay for their audience? A little, yes. But fortunately, even $5 or $15 can give you significant reach on Facebook.

There are several ways to approach Facebook advertising. One is to promote your site for $5 or $10 a day for five days. Make sure you’re reaching your audience. You can select people by interests, so include your style, similar artists, and any other important details in the information on your page.

Another way could be to promote a clip on SoundCloud or YouTube that is posted on your Facebook page. This way, you can keep track of visits on YouTube and SoundCloud. For $10 a day for five days, your post could easily reach a minimum of 2000 to 5200 people a day. Does this necessarily lead to a corresponding number of likes, views and listeners? Potentially yes! If your content is well done, it will get some attention. And if you can’t make it to $10 a day, even $5 a day isn’t a bad business, since you’ll make between 980 and 2600 people a day.

Google AdWords for video: $25 to $50

Obviously, you will have to adjust your spending here depending on how much you put into the Facebook campaign. Anyway, Google Adwords is a great way to invest a good part of your marketing budget, specifically in TrueView YouTube, which is AdWords for video. This creates sponsored video ads on YouTube that can bring people to your video, channel or website.

You also have an easy and effective guide when creating an ad, which makes it easy to use and customize. I’d recommend a total of $5 or $10 for five days. As it works by PPC (pay per click), you will only pay when you click on your ad, and you can also choose the maximum amount you are going to spend (for example, your $5). With a budget of $5 to $10 per day you can easily reach up to 1000 impressions per day.

Of course, if you have more budget, Google Adword is a very good tool to promote your music. And there are agencies like Instaon that can help you to set up your first campaign.

Website, social networks, or updating your EPK (electronic press kit): the rest of the budget

Let’s say you’ve spent $25 between Facebook ads and Google Adwords, or you decide to postpone YouTube TrueView because you don’t have a video to promote. Now you have $25 or $50 left over. Think about investing it in a good design for your next concert, or even hiring someone to rework it. Now I’m sure that designers who read this are outraged by the idea of working on a design for $25, but for one or two simple images for social networks, or a new cover photo, that’s probably reasonable.

One last word of warning: when you start promoting your work, people will see it – a lot of people – so make sure everything you show is perfect. The last thing you want is to spend money on promoting a poorly written or poor quality post or video. So get ready!

Bio: As a music marketing strategist, Tyler Allen works with a wide range of artists, labels, sales and music technology companies. Tyler began his career in the music industry with Sony Music Entertainment and RED Distribution, as well as in the advertising industry. It is dedicated to offering veteran artists the tools to preserve their work, and new artists the tools to start their own (and everything in between). Learn more at wtylerconsulting.com.

6 Truths About Music Promotion You Want To Know Before You Launch

What do you know about music promotion?

Have you wasted time and money without getting optimal results?

In today’s post I want to guide you with 6 truths that every member of a music marketing plan should know yes or yes because it is an essential terrain for the path of a product and if you do not do it well at all, you can fall into “broken sack”.

The musical promotion has changed and continues to do so trying not to lose the wake of the consumer who rides faster every day. The curious thing is that I still see many “colleagues” in the sector using the same promotion strategy that worked 10 years ago; sorry, you’re wasting your time, the artist’s money and you’re going the wrong way.

If you are willing to get on the train of change (what a political comment argg…) read carefully the 6 truths as fists that follow:

FIRST: At first, no one’s going to help you.

It’s bad, you barely have a budget and when you call a media, they don’t even answer. Don’t despair, this has been experienced by many great artists today. It is necessary to work hard to possess an excellent product and that the results arrive sooner rather than later. Everything comes.

Alejandro Sanz, Luz Casal, David Demaría or Pablo Alborán almost had to beg in their day to open some promotional door.

When you get the first big “hit on the table”, everything will change and the road will be much flatter. I still remember in my time in Seville, when I had to ask a favor from a hall to allow me to organize an acoustic concert with Pablo Alborán. Only 6 months later, he became number 1 in Spain.

Another key to crossing this desert is your ability to network with other colleagues in the sector who can bring you. In the beginning, “fruitful alliances” are essential and necessary as well as healthy, as long as they contribute, of course.

SECOND | Rely on a “revolutionary asset”.

This paragraph is very important for those who are on the first point and believe me few do. A revolutionary asset is an idea that helps launch the musical product by attracting the attention of the country’s media.

If you just propose a musical theme and are a perfect stranger, you won’t be relevant to the media. However, if to launch your product you came up with an idea like the one starring this Belgian group, the media will give you coverage because you’ll be newsworthy. You look out for your interests and the means out for theirs.

THIRD | Concentrate all your efforts in the first days

Today, in order to make noise in a society that is highly saturated with information, you must concentrate your efforts in a short period of time instead of extending them and minimizing their impact. For example, it is better to make 6 televisions in 3 days than in a month. In this way, all the circuits of your music promotion plan will be activated and you will connect better with the consumer.

Social networks, tv, radio, Youtube, written press….unite all these assets so that they are your true “drivers” of promotion.

FOURTH | The only musical promotion that works is the mixed one

If you only concentrate your efforts on the online universe, it will be very complicated to achieve the objectives (although not impossible). For a musical promotion to be effective, it must be composed of offline and online media and supports. Here are the main ones:

  • Radio
  • Social Networking
  • Youtube
  • Tv
  • Online Magazines
  • Offline Magazines
  • Written press
  • Relevant Bloggers
  • Email-marketing

FIFTH | If you hire a freelancer, pay him by objectives

It’s not the first time I’ve heard an artist complain because he’s hired the services of a freelance to manage the promotion and the promise has faded with the wind. To avoid these evils, I recommend that you ask him for an objective promotional plan and means that he can guarantee you.

You are only going to pay a canon for covered objective but if of the promised means, you only go to 10%, you will have to reduce in a considerable way the agreed price. In this way you will not relax and fulfill 100% of its mission.

Another point to keep in mind, when you hire a freelance, is to study well their career and position in the sector valuing this way is the person who needs your musical proposal.

Make a mix to promote your music, there is the key to success

SEXTA | For a national media to give you coverage, you don’t need money.

It’s the million-dollar question, how much do you have to pay to sound on the radio, and to be on TV? The answer is nothing.

To reach the mass media, you’ll depend on several factors:

  • The quality of the product.
  • The ability of the professional who manages your promotion to be able to offer it and present it in the right way.
  • The ability to bet on a suitable medium according to your musical style.
  • The competition you have the day your product is presented.

With these truths as temples, I’m sure I’ll save you more than a “stumble” when you get to the point of musical promotion. Now I ask you:

You think I’m right?

In your experience, is there any support for a promotion plan that I haven’t mentioned?