What do you know about music promotion?
Have you wasted time and money without getting optimal results?
In today’s post I want to guide you with 6 truths that every member of a music marketing plan should know yes or yes because it is an essential terrain for the path of a product and if you do not do it well at all, you can fall into “broken sack”.
The musical promotion has changed and continues to do so trying not to lose the wake of the consumer who rides faster every day. The curious thing is that I still see many “colleagues” in the sector using the same promotion strategy that worked 10 years ago; sorry, you’re wasting your time, the artist’s money and you’re going the wrong way.
If you are willing to get on the train of change (what a political comment argg…) read carefully the 6 truths as fists that follow:
FIRST: At first, no one’s going to help you.
It’s bad, you barely have a budget and when you call a media, they don’t even answer. Don’t despair, this has been experienced by many great artists today. It is necessary to work hard to possess an excellent product and that the results arrive sooner rather than later. Everything comes.
Alejandro Sanz, Luz Casal, David Demaría or Pablo Alborán almost had to beg in their day to open some promotional door.
When you get the first big “hit on the table”, everything will change and the road will be much flatter. I still remember in my time in Seville, when I had to ask a favor from a hall to allow me to organize an acoustic concert with Pablo Alborán. Only 6 months later, he became number 1 in Spain.
Another key to crossing this desert is your ability to network with other colleagues in the sector who can bring you. In the beginning, “fruitful alliances” are essential and necessary as well as healthy, as long as they contribute, of course.
SECOND | Rely on a “revolutionary asset”.
This paragraph is very important for those who are on the first point and believe me few do. A revolutionary asset is an idea that helps launch the musical product by attracting the attention of the country’s media.
If you just propose a musical theme and are a perfect stranger, you won’t be relevant to the media. However, if to launch your product you came up with an idea like the one starring this Belgian group, the media will give you coverage because you’ll be newsworthy. You look out for your interests and the means out for theirs.
THIRD | Concentrate all your efforts in the first days
Today, in order to make noise in a society that is highly saturated with information, you must concentrate your efforts in a short period of time instead of extending them and minimizing their impact. For example, it is better to make 6 televisions in 3 days than in a month. In this way, all the circuits of your music promotion plan will be activated and you will connect better with the consumer.
Social networks, tv, radio, Youtube, written press….unite all these assets so that they are your true “drivers” of promotion.
FOURTH | The only musical promotion that works is the mixed one
If you only concentrate your efforts on the online universe, it will be very complicated to achieve the objectives (although not impossible). For a musical promotion to be effective, it must be composed of offline and online media and supports. Here are the main ones:
- Social Networking
- Online Magazines
- Offline Magazines
- Written press
- Relevant Bloggers
FIFTH | If you hire a freelancer, pay him by objectives
It’s not the first time I’ve heard an artist complain because he’s hired the services of a freelance to manage the promotion and the promise has faded with the wind. To avoid these evils, I recommend that you ask him for an objective promotional plan and means that he can guarantee you.
You are only going to pay a canon for covered objective but if of the promised means, you only go to 10%, you will have to reduce in a considerable way the agreed price. In this way you will not relax and fulfill 100% of its mission.
Another point to keep in mind, when you hire a freelance, is to study well their career and position in the sector valuing this way is the person who needs your musical proposal.
Make a mix to promote your music, there is the key to success
SEXTA | For a national media to give you coverage, you don’t need money.
It’s the million-dollar question, how much do you have to pay to sound on the radio, and to be on TV? The answer is nothing.
To reach the mass media, you’ll depend on several factors:
- The quality of the product.
- The ability of the professional who manages your promotion to be able to offer it and present it in the right way.
- The ability to bet on a suitable medium according to your musical style.
- The competition you have the day your product is presented.
With these truths as temples, I’m sure I’ll save you more than a “stumble” when you get to the point of musical promotion. Now I ask you:
You think I’m right?
In your experience, is there any support for a promotion plan that I haven’t mentioned?